Our Company

Idanna Smith President

Idanna Smith, the President of The Good Toy Group and a founding Member, runs the company, with oversight and direction provided by a Board of Directors. The main purpose of the Staff is to carry out the ongoing operations of the business and ensure the long-term success of The Good Toy Group. Idanna oversees Staff, Contractors, Catalog Design, Vendor Contracting & Terms, Exclusive Buying Programs, Financial Performance, Member Retention, Charity Relationships, and all other aspects of our successful operations.

23 North Road Suite A 14
Peace Dale RI 02879
P. 401-284-0610
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Jess Candee Project Manager

Jess Candee, an 18-year-experienced toy industry professional, is our full-time Project and Events Manager, ensuring every detail of each project we undertake is perfect. She guarantees the success of our major Member events and managing the flow of work and overlapping timelines throughout the year. She is heavily involved in our web projects, data surveys and she has a great eye for catalog design appeal. Jess worked at a specialty toy store for 7 years prior to joining us. She is a special person, a unique artist, and devoted Staff member. We could not do what we do without her!

23 North Road Suite A 14
Peace Dale RI 02879
P. 401-284-0610
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Heather Smith  Strategy & Membership Director

Heather Smith joined the team in 2016 to develop and implement a five-year strategic vision, plan, and process for evolving The Good Toy Group from print dominance to digital, mobile and all channels needed to reach modern toy customers. She oversees Strategic Planning with our Board, New Member Development, Product Selection and our Strategy & Member Intelligence “Desk”. Heather has an MBA from Wharton Business School and 25 years experience in management consulting, strategy, leadership and transformation. She is also Idanna’s daughter and grew up working in her mom’s toy stores.

C. 516-493-2708
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Ginger Milligan  Product Director

Ginger Milligan works with Heather Smith who leads our Product Selection Team throughout the year. Ginger is the owner of Fantasy Island Toys in our membership and is a founding member. They attend many trade & toy shows throughout the year, as well as coordinate with TGTG’s Product Selection Team to canvas the country for the best trends, quality toys and playthings for children. They select the product for all the printed and digital catalogs each year, finding the balance between classic and popular to represent all of our Members.

P: 251-928-1720

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