How We Do It

Our offerings each year include four catalogs.  As a member you are required to do the holiday catalog, our seasonal catalogs are optional. 

Pricing is available by contacting Heather Smith.  


Zip Code Protection Plan

The Good Toy Group is a member owned LLC, providing zip code protection to its members. When accepted in the company, you will have a list of zips based on your catalog purchase that will be exclusively yours for mailing.

Your zip code protection is based on the zip codes radiating out from your store. We use the US Census data to determine households (population/4) Your coverage must be 10% of households to maintain zip code protection. You may also send 100 pieces into any zip as long as they are customer’s names on your store list.

  • New contracts begin January 1 and members have priority until Toy Fair on their zips. At Toy Fair, all un-contracted zips will be open for new members.


  • All contracts are subject to credit approval


As always, we are just a telephone call away for further discussion. Contact Heather Smith to discuss your store location.

Heather Smith 516-493-2708

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